Press Release Archives




Chateau Ste. Michelle Celebrates Pride Month as Presenting Partners with Seattle Pride & PrideFest Supporting the LGBTQIA+ Community

Woodinville, Wash.

Chateau Ste. Michelle is honored to celebrate Pride Month as a presenting partner of Seattle Pride and Seattle PrideFest, and their community festivities this June. As part of the partnerships, the winery will participate in the Seattle Pride Parade, showcase wine in the PrideFest alcohol gardens, and offer an interactive booth at Pride in the Park. In addition, Chateau Ste. Michelle will host a Pride Night Out dinner and drag performance at the Woodinville winery on June 30 and will donate wine to the Queer/Pride Music Festival.

The Seattle Pride and PrideFest festivities celebrate the LGBTQIA+ community and its allies with events designed as a community-wide show of support for mutual respect and equal human rights for all.

“Creating an inclusive environment where everyone is accepted for who they are – whether an employee, consumer, or member of the community, is incredibly important to me and to Chateau Ste. Michelle,” says Shawn Conway, President and CEO of Ste. Michelle Wine Estates. “These partnerships represent our support of the LGBTQIA+ community – within and beyond our Seattle stomping grounds. As leaders in the Washington wine industry, we want everyone enjoying our wines or visiting our winery to feel safe, welcomed, and supported.”

Chateau Ste. Michelle’s 2023 Pride Celebrations include:

Seattle Pride in the Park – June 3
Kick off Pride Month at Seattle Pride in the Park from 12pm-7pm at Volunteer Park on Capitol Hill for a celebration of LGBTQIA+ arts, music, performance and culture. Visit the Chateau Ste. Michelle booth, enjoy a special pop-up performance, and sip on a glass of Chateau wine in the alcohol garden. Must be 21 or older to enter the alcohol garden.

Seattle Pride Parade – June 25
The Northwest's largest LGBTQIA+ Pride Parade will be held on Sunday, June 25th at 11:00am in Downtown Seattle. The annual parade is a free, community-wide celebration advancing awareness of LGBTQIA+ issues and promoting mutual respect and equal human rights for all. As a presenting partner, Chateau Ste. Michelle employees will be marching near the front of the line with our community non-profit partner Rainbow City Performing Arts, and will have wine available for purchase in the alcohol gardens along the parade route.

Seattle PrideFest – June 24-25
Seattle PrideFest’s annual celebrations will be held on Capitol Hill on Saturday, June 24 from 12pm-8pm and at the Seattle Center on Sunday, June 25 from 12pm-8pm following the Seattle Pride Parade. The festivals will include performance stages, beverage gardens, over one hundred artists and exhibitors, and festival food vendors. As the official wine sponsor, Chateau Ste. Michelle will have wine at every alcohol garden. The event is free and open to all ages. Must be 21 or older to enter the alcohol gardens.

Pride Night Out at Chateau Ste. Michelle – June 30
Join Chateau Ste. Michelle on Friday, June 30 at 7pm for a spectacular evening celebrating Pride Month with dinner and a show! The winery will host its 2nd annual drag performance including stage shows by multiple Seattle-based artists. During the show, enjoy a multi-course dinner prepared by Executive Chef Michael Jordan and the Chateau Kitchen culinary team.

Ticket price includes a multi-course gourmet dinner to enjoy alongside Chateau Ste. Michelle wines. Tickets* are available for purchase at

About Chateau Ste. Michelle
Chateau Ste. Michelle founded a wine region and we’re not done blazing trails yet. We honor our 55-year legacy of making world-class Washington wine, while taking bold steps to building our future with 2,600 acres of sustainably-farmed estate vineyards, state-of-the art cellar technology and talented, passionate winemaking team led by head winemaker Katie Nelson, with 30-years of Washington winemaking experience. Chateau Ste. Michelle continually strives to delight wine drinkers with an array of wine styles and immersive winery experiences, while staying focused on crafting award-winning, flavorful wines that are the ultimate expressions of Washington state.

About Seattle Pride
Seattle Pride is the (501(c)4) not-for-profit organization which produces the Seattle Pride Parade, Seattle Pride in the Park and other pride-related events and promotions, as well as provides grants and sponsorship support to community-based LGBTQIA+ serving organizations statewide, and year-round advocacy in support of diversity, inclusivity, and equal human rights for all.

About Seattle PrideFest
Seattle PrideFest is a (501(c)3) non-for-profit organization which produces the Seattle Pride Festival at the conclusion of the Seattle Pride Parade and aims to elevate LGBTQIA+ people through arts and advocacy, honor the past, fight for a better future, and celebrate collective successes.

About Rainbow City Performing Arts
RCPA is an organization of performance ensembles creating a diverse and inclusive environment for musical expression that promotes the equity and visibility of people in the LGBTQIA+ community.

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