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INTRINSIC Wine Co. announces exciting partnership with GLAAD

WOODINVILLE, Wash. (February 16, 2021) – INTRINSIC Wine Co. is proud to announce its partnership with GLAAD, the leading LGBTQ+ media advocacy organization. We are excited to partner throughout the year on special events, in store promotions and social campaigns together.

“For over 35 years GLAAD has been the leader in their space, shaping how people in the LGBTQ+ community are portrayed in the media, and ensuring that their stories are reflective of the diversity of the community. I’m excited that INTRINSIC Wine Co. is partnering with such a premier organization with a proven history of advocacy.” says James Thomas, Director of Inclusion, Equity and Diversity at Ste. Michelle Wine Estates. “Wine is a force for gatherings that people everywhere can relate to, so it only makes sense that wine is synonymous with inclusion.”

The partnership was curated from the deep need to put action behind our core brand values, to Challenge Everything and move culture forward. INTRINSIC Wine Co. will work with GLAAD to empower, support, and bring visibility to the amazing voices within the LGBTQ+ community.

“Like GLAAD, INTRINSIC Wine Co. is a brand working to create positive cultural impact,” said John McCourt, Senior Director at GLAAD. “By joining forces this year, we’re excited to work alongside INTRINSIC to amplify and empower the LGBTQ community within the wine and beverage industry and beyond.”

Together, we strive to foster inclusivity and accelerate acceptance for the LGBTQ+ community within the wine and beverage industry and beyond.


GLAAD rewrites the script for LGBTQ acceptance. As a dynamic media force, GLAAD tackles tough issues to shape the narrative and provoke dialogue that leads to cultural change. GLAAD protects all that has been accomplished and creates a world where everyone can live the life they love. For more information, please visit or connect with GLAAD on Facebook and Twitter.

About INTRINSIC ™ Wine Co. INTRINSIC Wine Co. was created to help bridge the gap between the agricultural setting where wine grapes are grown and the urban setting where wine is enjoyed. The inspiration behind the INTRINSIC label came from urban culture and the similarities between street art and winemaking. Both are reflective of the environment around them and are collaborations between artist and landscape. Winemaker Juan Muñoz-Oca used this insight and married it with the incredible quality of tannins in Washington State grapes to push the traditional boundaries of Cabernet Sauvignon in the same way street art pushes boundaries of urban aesthetics. By extracting more from the grape skins, our winemaker believed he could impart more layers and depth to the wine. After years of experimentation and trial and error involving extreme extended maceration, INTRINSIC was born. For more information visit or follow us at

About Ste. Michelle Wine Estates

Ste. Michelle Wine Estates, located outside of Seattle, Washington, has a distinguished history that dates back to 1934. The company pioneered vinifera grape growing in Washington State while wines under the Ste. Michelle label were first introduced in 1967. Today, Ste. Michelle owns more than 3,900 vineyard acres across Washington, Oregon and California with key sites certified with the LIVE, Salmon Safe or Napa Green designations. Ste. Michelle’s ‘String of Pearls’ wine portfolio represents owned or imported brands, all demonstrating the producers’ unwavering commitment to creating distinctive, high quality wines from authentic estate vineyards. Chateau Ste. Michelle, its cornerstone winery, enjoys winemaking partnerships with some of the world’s most distinguished vintners. Col Solare is an alliance with Tuscany’s Piero Antinori, Eroica Riesling is a partnership with the Mosel’s Ernst Loosen and Tenet is a collaboration with Michel Gassier and Philippe Cambie of France. Ste. Michelle’s charitable giving program, which supports some 400 non-profit organizations annually, has provided more than $3 million for scholarships for high-achieving, low-income students at Washington universities. The company also was the principal fundraiser for Washington State University’s viticulture and enology institution, the Ste. Michelle Wine Estates Wine Science Center.